AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Delivered Meal Kits on Android in Australia
An analysis of Australia's top meal kit and specialty food apps on Android shows varied user engagement and download trends in Q1 2021. Data from Sensor Tower provides a snapshot of the sector's performance.
The first quarter of 2021 has seen interesting trends in the delivered meal kits and specialty foods category on the Android platform in Australia. Here, we'll take a look at how the top applications in this sector have performed, with insights from Sensor Tower.
HelloFresh: Meal Kit Delivery experienced a notable peak in downloads during the week of January 25 with approximately 5K downloads, followed by a general downward trend settling at around 3K by the end of March. Weekly active users started strong at around 72K, peaked at close to 80K in the last week of January, and saw a slight decrease to approximately 72K by the end of the quarter.
Dinnerly, another major player, had its highest download numbers in the first week of February with over 700 downloads, but this number declined to just under 250 by the end of March. Since there's no data on weekly active users, the downloads trend suggests varying interest levels throughout the quarter.
For Vivino: Buy the Right Wine, downloads were highest at the start of the year with over 600 downloads in the last week of December, dipping to around 370 by the end of March. The weekly active users decreased from approximately 2.8K at the beginning of the quarter to around 2K by the quarter's end.
The performance of Youfoodz showed an initial spike in downloads in the first week of January with over 600 downloads, followed by fluctuations and a general decline to just over 300 by the end of March. Unfortunately, the weekly active users data for Youfoodz is not available.
Lastly, Martha & Marley Spoon saw a steady increase in downloads that peaked in mid-February at over 500 downloads before declining to just over 200 by the end of March. The data does not include weekly active users for this app.
In summary, while the Q1 of 2021 saw some peaks and troughs in both downloads and user engagement for the top delivered meal kits and specialty foods applications on Android in Australia, the overall performance indicates a dynamic market. For a deeper dive into the data and further insights, Sensor Tower's platform has the details.
